LinkedIn is one of marketing’s most beloved tools. A glittering arena where professionals gather to brag, humble-brag, and share inspirational quotes they absolutely do not live by. On LinkedIn, you are nobody unless your profile picture features you holding either a trophy or a fish. Ideally both. The marketing department’s noble mission is to generate leads from this ecosystem of career peacocks.
A high-functioning marketing team will even use photos of attractive models to lure unsuspecting prospects into clicking, liking, commenting, and ultimately engaging in a conversation with the ninja-like marketer. Once a connection is made, preferably with someone proudly holding a fish the size of a Labrador, Marketing’s job is done and Sales swoops in to begin the harassment.
Naturally, the Marketing Manager includes in the annual budget a request that the entire team be …
